BlackBerry Messenger (Yes, BBM!) is Shutting Down on May 31st
It looks like BlackBerry Messenger has lost. The time has finally come. Once, the most popular BlackBerry Messenger or the BBM is going to shut down on May 31st. For all those millennials, businessmen and other peoples who have used BlackBerry devices at least once, BlackBerry Messenger has been an important part of the lifestyle.
BBM was the key before other instant messaging apps like WhatsApp, Facebook Messenger or iMessage started to catch the market. The messaging app provided amazing features and security to the users which no other app provided at that time. However, the downfall started due to some wrong decisions of the company.
The app was exclusive to BlackBerry OS for a long time. But by that time Android and iOS had taken over the market. People were buying more iOS and Android devices rather than BlackBerry handsets. In 2013, BlackBerry Messenger first made its debut on iOS and later came to Android. But by that time other cross-platform instant messaging apps like WhatsApp, WeChat, etc had taken over the market.
In a blog post, Emtek, the company which took over the development of BBM has said,
We poured our hearts into making this a reality, and we are proud of what we have built to date. The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms. New users also proved difficult to sign on. Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on.
We are grateful for your support and wish to thank everyone, especially our users, partners, and employees, for being part of the BBM consumer service journey. We hope you will cherish many fond memories of BBM consumer service that helped shape messenger platforms to become what they are today.
The enterprise version of BBM known as BBMe will be operating as normal. If you want to keep using BBM you can download the BBMe from App Store and Play Store for free. However, you’ll have to pay $2.49 for every six months after the initial first year.
I’m a bit nostalgic about the days when it was considered to be cool to send texts using BlackBerry Messenger. It was a good journey while it lasted.